Hospitality

AI-Powered Campaign Visuals for a Hotel Brand

Four-Season AI Campaign for a Boutique Istanbul Hotel

Challenge

A boutique hotel brand needing seasonal campaign visuals could not allocate separate studio shoot budgets for each season, while still needing to maintain brand identity and atmosphere consistency across all touchpoints.

Solution

An AI visual system was built from the hotel's interior and exterior photography and brand guidelines. Separate prompt sets and color palettes were created for each season. Architectural consistency was achieved using Stable Diffusion and ControlNet.

Result

80+ campaign visuals for four seasons were delivered in 3 weeks. Campaign cost dropped to 30% of a traditional shoot budget. Instagram engagement increased by 40%.

Tools Used

Stable DiffusionControlNetMidjourneyAdobe Photoshop