KİKİS CORNER
A forty-one second vertical brand video for KIKIS CORNER, a childrenswear label. Both the model and the store around her were generated.
About the Film
A forty-one second vertical brand video for KIKIS CORNER, a childrenswear label. Both the model and the store around her were generated.
What is in the frame
A small child in a beige linen dress stands between store shelves. The background is deliberately soft: the colours on the shelves register, but no individual product is legible. The warm ceiling lights stay as bokeh.
The focus sits entirely on the fabric — the gather at the collar, the elastic at the cuff, the way the skirt falls. The crop was built to show those. In childrenswear a parent looks at the cloth first, so the centre of the frame is the garment, not the face.
The hard part
A child’s face is among the things AI gets wrong most easily. A few pixels of drift in the proportions and the face reads either too infantile or like a shrunken adult. Across forty-one seconds the same child had to stay the same child; character consistency was the real technical load here.
Linen is its own problem. It creases, and those creases change with the light. The dress had to look worn rather than pressed — without looking unkempt.
Where we shoot, where we generate
Nothing replaces a real shoot on a children’s campaign. A child laughing at an unplanned moment, looking away, a skirt swinging mid-run — none of that can be scripted, and those are usually the frames a brand remembers. The season’s main campaign is shot on set for that reason.
But a season needs more social content than one shoot day produces. AI fills that gap: the store environment, product detail, alternative backdrops.
There is also the timing problem. If the collection has not been manufactured yet, there is nothing to photograph. At that stage AI is how the collection gets shown at all.
Where this is useful
We produce social and in-store screen content for childrenswear, baby products and family retail. The vertical format is built for Instagram and TikTok rather than cropped down to them.
Credits
- Project
- KİKİS CORNER
- Format
- AI Video
- Duration
- 00:41
- Production
- PAM AI Studio
